While U.S. hits hard with Hollywood-style ads, Canada takes a rudimentary approach
Feb 25, 2010
Simon Houpt
Globe and Mail
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadas-rudimentary-approach-to-unselling-drugs/article1481627/
Feb 25, 2010
Simon Houpt
Globe and Mail
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadas-rudimentary-approach-to-unselling-drugs/article1481627/
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